You know, product management it’s a job for half-fish, half-meat guys, that understand both business needs and technology issues.
I found two amazing and very well done presentations about it, i suggest to read it as it clarify a lot of things of the marketing and technical activities applied to the management of products inside companies to reach the market.
The strategic Role of Product Management
Very in depth presentation. Ask yourself, do you know what’s the differences between marketing and promotions, sales, advertising? How to really manage the core of the company, the product?
Product Management for BrainMates
Very smooth presentation going to the point: A product is the tiny overlap between the needs of a business, the aspirations of it’s development team and the unsatisfied desires of the customer.
