---
title: "The real goal of online marketing: lead generation"
url: https://infosecurity.ch/20090707/the-real-goal-of-online-marketing-lead-generation/
date: 2009-07-07
author: Fabio Pietrosanti (naif)
language: en
tags: [business, management, marketing]
---

# The real goal of online marketing: lead generation

Often i discuss about online marketing, however it include the mysterious “marketing” magic word that’s tipically subject to misunderstanding and misconception .

The end goal of online marketing is to generate qualified leads coming from international markets.

Some interesting links about it, and how things should be properly done are below:

- [Online registrations into lead](http://blog.startwithalead.com/weblog/2009/07/can-you-turn-online-registrations-into-viable-sales-leads.html "Online registration into leades")
- [B2B Web Lead Generation Guide](http://www.webmarketcentral.com/B2B_Lead_Generation_Guide.htm)
- [How to write a webmarketing plan](http://www.webmarketcentral.com/how_to_write_a_web_marketing_plan.htm)
- [B2B websites not effective](http://marketinginteractions.typepad.com/marketing_interactions/2006/06/b2b_websites_no.html)

I would really like to see an effective leverage of online techniques and tools as the main interface and providers of information, the main pre-sales agent of the company explaining almost everything required to get back a qualified lead.