Often i discuss about online marketing, however it include the mysterious “marketing” magic word that’s tipically subject to misunderstanding and misconception .
The end goal of online marketing is to generate qualified leads coming from international markets.
Some interesting links about it, and how things should be properly done are below:
- Online registrations into lead
- B2B Web Lead Generation Guide
- How to write a webmarketing plan
- B2B websites not effective
I would really like to see an effective leverage of online techniques and tools as the main interface and providers of information, the main pre-sales agent of the company explaining almost everything required to get back a qualified lead.