The real goal of online marketing: lead generation

Often i discuss about online marketing, however it include the mysterious “marketing” magic word that’s tipically subject to misunderstanding and misconception .

The end goal of online marketing is to generate qualified leads coming from international markets.

Some interesting links about it, and how things should be properly done are below:

I would really like to see an effective leverage of online techniques and tools as the main interface and providers of information, the main pre-sales agent of the company explaining almost everything required to get back a qualified lead.

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